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IMP Compendium of Services

Full Service Agency

Marketing Research

  • Mystery Shopper
  • Advisory Boards
  • Caregivers research
  • Patient Journey
  • Concept testing Perceptual mapping studies
  • Disease Awareness Test
  • Campaign, message recall test
  • Multichannel assessment
  • Market Dynamics
  • Market sizing
  • Services assessment
  • KOL mapping
  • Advocacy groups influence, needs, support
  • Market Understanding

Digital

  • Mobile/ Online Research
  • Online Community